A deluge of online hoaxes that hit Indian social mediainfo-icon as the country fought aerial battles with Pakistaninfo-icon has heightened fears over the "fake news" warinfo-icon looming in Indiainfo-icon's national election.

AFP has published more than 30 fact-check blogs debunking false claims made on Facebookinfo-icon and other social networks about the stand-off over Kashmirinfo-icon between the nuclear-armed neighbours.

Experts said it was just the tip of the iceberg and that India will be the biggest misinformation challenge among a host of closely watched electionsinfo-icon around the worldinfo-icon this year.

The government is expected to imminently announce datesinfo-icon for the six-week-long vote across the nation of 1.3 billion people.

More than 460 million people are online in India but digital literacy is often poor which only helps the spread of fake videos, photos and messages that incite lynch mobs, communal violence and hardcore support for the main political parties.

"Ahead of the elections, I believe our workload is going to increase, we have seen a lot of disinformation after Kashmir and the air strikes and we are expecting much more," Pratik Sinha, head of the Indian fact-checking site Alt News, told AFP.

"Disinformation in elections could be anything from fake quotes attributed to politicians [...] (to) false propaganda," he added, predicting even more anti-Pakistan rhetoric.

A February 14 suicide bombing in India-occupied Kashmir's Pulwama that left 40 Indian paramilitaries dead set off the hostilities. India blamed Pakistan and launched an air strike, while social media misinformation tried to whip up jingoistic fervour.

Multiple viral posts wrongly labelled videos of Russian armyinfo-icon drills as a display of Indian military might, while the footage in a "breaking" news report of Pakistani tanks moving towards the border with India was in fact two years old.

Posts like these are frequently spread by nationalistic pages with names like "I love Pakistan", "Pakinfo-icon Army" and "Proud to be an Indian", which has more than two million followers.

One video, of a 2014 military air show in Islamabad, was used to push separate false claims in both India and Pakistan.

Indian social media accounts and TVinfo-icon channels said the footage was of Indian air strikes carried out in Pakistan, but Pakistani Facebook users and newspapers said it showed Pakistani jets chasing Indian planes out of their airspace.

Political targets

Political campaigners took advantage of the showdown to "grind their own axes", said Rajesh Upadhyay, editor-in-chief at Hindi-language news group Jagran New Mediainfo-icon.

"Some of this content was indeed aimed at stoking extreme nationalistic sentiment, but a bigger percentage of it was politically motivated and click-bait driven," he told AFP.

A 2013 video of Indian Prime Minister Narendra Modi telephoning the wife of a man who died at one of his rallies was re-published onlinetwo days after the bombing.

Its caption said he was speaking to the widow of a "martyr", a word routinely used in India after soldiers are killed in action.

Simultaneously, another post set out to disparage Modi: it contained a photo purportedly showing the prime minister shaking hands with the head of a Islamist group listed by the United Nationsinfo-icon and United Statesinfo-icon as a terrorist organisation.

"See for yourself who is a traitor," that post's caption said. But the photo had been doctored, with the militant group chief's head pasted onto the body of former Pakistani prime minister Nawaz Sharifinfo-icon, when he met Modi in 2015.

India is fertile ground for misinformation proliferation. Cheap smartphones and data plans bring more people online, but many are first-time internetinfo-icon users unskilled in discerning fact from fiction.

Indian cybersecurity consultant Rakshit Tandon said the amount of online fake news was "likely to grow" during the tussle for votes in the election campaign.

'Trolls and provocateurs'

International tech companies are preparing major campaigns for the polls.

YouTube said on Thursday it would start flagging dubious content in news-related videos in India, while its parent company Googleinfo-icon is training Indian journalists in verification techniques and boosting stringency over election advertising.

WhatsApp, which has 200 million users in India, restricted message forwarding and ran newspaper adverts to counter fake news after a spate of mob killings sparked by a hoax spread on the messaging service.

Facebook, which owns WhatsApp, is running its biggest ever election monitoring campaign. It is running adverts and announcements to help people spot misinformation and is working with Indian newsrooms to make false posts less visible.

Facebook has a fact-checking partnership with AFP in multiple countries, including India.

However, some experts are not convinced.

Shakuntala Banaji, associate professor in media and communications at the London School of Economics, said these measures had not been effective.

"The elections had already spawned hundreds of thousands of fake messages, misinformation and lies stemming from government-sympathetic sources -- this has only come to the attention of the international community" due to the Kashmir crisis, she told AFP.

"The limiting of WhatsApp forwards has simply been bypassed by paid and unpaid trolls and provocateurs."