The COVID-19 pandemic has prompted the discovery of new ways to do businessinfo-icon to survive, said the President of the Bruneiinfo-icon-Chinainfo-icon Friendship Association (BCFA) Dr Muhammad Firdaus bin Abdul Rahman at an event yesterday.

"I wouldn't really consider this a new normal, but rather an abnormal period that has pushed usinfo-icon to build a better future, especially for the youth to explore new opportunities and unprecedented ways of engaging e-commerce, which is not limited to only our country but regionally and globally as well," said the BCFA president in his opening remarks at the launch of the ASEAN Youth Run with Yiwu Global Youth Business Programme.

As the chairman of ASEAN this year, Brunei Darussalam has been invited for the ASEAN Youth Run with Yiwu Global Youth Business Programme. The country was represented by the BCFA.

The event was organised by the Foreign Affairs Officer of Yiwu Municipal People's Government. In China, a physical conference was held at International Hall, Your Worldinfo-icon International Conference Centre (Yiwu) while in Brunei, the physical conference took place simultaneously at Emperor's Courts, Hua Ho Manggis Mall.

"I recommend the Foreign Affairs Office of Yiwu Municipal People's Government, to establish a platform of ASEAN-Yiwu to encourage youth from all regions to engage closely with one another via online and offline platforms, which they can communicate on a frequent basis, so that they can push to fare better in their entrepreneurship and innovation pursuits,'' said Muhammad Firdaus.

The session also witnessed welcoming remarks by several representatives including the ambassador of the Kingdom of Thailandinfo-icon to China, SG Yuan Mindao of the Chinese People's Association for Friendship with Foreign Countries, video remarks by Ambassador of People's Republic of China to ASEAN, Deng Xijun, remarks from the ASEAN-China Centre, and remarks by the representative of Zhe Jiang provincial; the Foreign Affairs office.

The event also saw lectures on innovation, entrepreneurship and cross border trade.

Bruneian youth also attended the lecture by former Deputy President of Yiwu Industrial and Commercial College Professor Jia Shaohua.

Professor Jia shared inspirational real-life stories of his former students who arrived at Yiwu poor but now run multi-million-dollar companies after learning to make use of various e-business platforms.

He also highlighted the power of brands, inevitability in contingency, age of creating miracles and managing thousands of user accounts in a cross-border e-commerce company.